On March 17,2018,我写了以下内容:(除了Tiger品牌承认其产品检测出李斯特菌完全相同的菌株呈阳性,而李斯特菌的患病率超过了1,000人死亡200人)not much.劳伦斯我还是愿意开支票。

想象一下,有人打电话过来,或者有一封电子邮件突然出现在你的收件箱里–”Sir,卫生部门联系过我们,他们说vwin体育投注我们的产品(polony)与疾病和死亡有关。我们该怎么办?""

所以,what do you do?劳伦斯·麦克道格尔接到电话。现在,他做了什么,他将做什么??

After being involved in every major (and a few minor) food poisoning outbreaks since the Jack in the Boxe.大肠杆菌1993年爆发,I have seen it all.我看到了优秀的CEO表现糟糕,使他们和他们公司的问题变得更糟,我也看到了糟糕的CEO以如此沉着的态度处理疫情,以至于他们与食品安全和良好的公关都有关联。

所以,what do you do??

当然,it is always best to avoid the outbreak to begin with.When I have spoken to CEOs or their Boards–generally,pre-outbreak and pre-lawsuit–I always pitch them on"为什么毒害客户是个坏主意。”Putting safe food as the primary goal–yes,唉,even before profits–will (absent an error) give you a very,很有可能永远不会在法庭的另一边见到我。

But,如果尽管你尽了最大努力,or what if you simply did not care,and an outbreak happens.

所以,what do you do??

弗斯特,have a pre-existing relationship with the folks that regulate you.如果有人拿着你的生意,你至少应该以名字为基础。不,我不是说你可以影响你的方法来摆脱疾病的爆发,而是知道谁告诉你你的公司有问题,让你有能力了解和理解事实。Do regulators and their investigators make mistakes?Perhaps,但不经常,也不经常浪费时间争辩说你的公司没有毒害客户。

第二,停止生产相关产品,立即召回所有有风险的产品。这个程序应该被实践,并实践,以前也练习过。All possibly implicated suppliers should be alerted and all retailers should be offered assistance.消费者也需要参与进来。现在的目标是让有毒产品走出市场,当然也要走出消费者的家。

Third,,launch your own investigation with two approaches,同时。Are the regulators correct?And,what went wrong?告诉所有人保存所有文件和电子数据。这里的目标是把事情做好。如果不是你的产品,what has happened is bad,but survivable.如果真的是你的产品,then learning what happened helps make sure it is likely to never happen again.最重要的是,要透明。Tell everyone what you find–good or bad.

据南非公共卫生部长称,,Minister of Health Dr.亚伦·莫索阿莱迪:

Listeria monocytogenes从一个患病儿童的粪便中分离出来,以及从cr_che采集的两个polony标本。These isolates were sent to the NICD Centre for Enteric Diseases and underwent whole genome sequencing and genomic analysis.The ST6 sequence type was confirmed on all three isolates on Saturday 27th January.记住,在上一次记者招待会上,我告诉你,从患者(患者血液)获得的临床分离物中,分离出9种单核细胞李斯特菌的序列类型,其中91%为6型(ST6)。然后我们得出结论,这次疫情是由ST6引起的。

Following the lead from the tests performed on these children from Soweto and the food they had ingested,the EHPs (Environmental Health Practitioners),与NICD和DAFF代表一起,在日内瓦世界卫生组织的3名技术顾问陪同下,参观了波兰的一个食品生产基地,并进行了广泛的食品和环境采样。

Listeria monocytogeneswas isolated from over 30% of the environmental samples collected from this site,which happens to be the Enterprise factory in Polokwane.

为了结束调查,从这家企业工厂进行了全基因组测序分析,结果于午夜或昨晚公布。爆发菌株,ST6,在从该企业设施收集的至少16个环境样本中得到确认。

由此得出的结论是,本次疫情的源头可以确定为波兰的企业食品生产设施。

截至3月14日,2018更新Listeria monocytogenesOutbreak from the Centre for Enteric Diseases (CED) and Division of Public Health Surveillance and Response,Outbreak Response Unit (ORU),,National Institute for Communicable Diseases (NICD)/国家卫生实验室服务(NHLS)自2017年以来,共报告978例病例。Since the last situational update (8 March 2018),11 additional cases have been reported to the NICD.The death total remained at 183.鉴于NICD所做的上述工作以及病患人数在召回后失败的事实,Tiger Brands–Enterprise对疫情的源头没有任何争议。

第四,assuming that the outbreak is in fact your fault,公开承认。如果不是你的错,然后打它。然而,当你真的有过错的时候,假装你是无辜的,你将一无所获。当你有事情要被原谅时,请求原谅并不是一件坏事。Saying you are sorry is not wrong when you are in fact wrong.

Mr.麦道格鉴于事实表明这既无情又愚蠢:"目前我们所知道的死亡与我们的产品没有直接联系。什么也没有。”"

第五,不要责怪你的顾客。如果你的食物有一种病原体,你的顾客没有责任去处理它,就像它可能杀死他们或他们的家人一样。希望消费者能纠正你的错误,让你的眼睛从一开始就避开了错误。

Sixth,reach out to your customers and consumers who have been harmed.从长远来看,提供支付合法损失将节省资金和公司的声誉。The public with give you credit and it will be a reduction from the future award during litigation.

第七,把你所学的都教出来。不要隐瞒你所学的。Make your knowledge freely available so we all limit the risk that something similar will happen again.

Mr.麦道格I will match you personally 1,000,000兰特捐给南非的一个组织或大学,领导对食品加工标准、政府法规和监督的审查。我将帮助世界各地的专家提供帮助。

Yes,你可以做以上所有的事情,但仍然会被起诉。And,我可能是起诉你的人,而在MacDougall's case I am.然而,遵循上述规定的公司会通过一次疫情爆发,回忆,and litigation temporary.从长远来看,为无根据的理由而斗争的公司很少存在,或者他们会给我的客户更多的钱。

Bill Marler是一名审判律师,他花费大量时间试图说服世界各地的公司,为什么毒害客户是一个坏主意。Twitter@bmarler博客在www.wildpika.com